V2 Vocabulary Building Dictionary



Definition: 1. to prevent someone from doing something by doing it first, or by doing something else that would make it impossible or unnecessary for the other person to do what he intended; 2. to take the place of something less important

Synonyms: usurp, seize, occupy, stake claim, forestall, prevent, hinder, replace, substitute


Tips: The adjective preemptive refers to something designed to deter or prevent an anticipated situation. Preemptive is a term that's often used in business, especially marketing, when companies preempt another company's marketing efforts by "getting there first" or by putting out a piece of information that may be hurtful to the other company. Preempt is also used when TV stations preempt (replace) regular programming with something special or more important.

Usage Examples:

The retailer saturated the market with new stores in an effort to preempt its competitor from moving into the territory. (prevent, forestall)

In a preemptive strike against negative media attention, the actor’s publicist released a statement to the press. (preventative) adjective

The station preempted my favorite TV show with a speech from the President. (replaced, substituted)

The Federal Reserve will often raise interest rates in an attempt to preempt inflation. (forestall, prevent)

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