V2 Vocabulary Building Dictionary
demographic
noun, adjective
Definition: (n.) a statistic, like sex, age, or income, that characterizes human populations; (adj.) relating to demography
Synonyms: (n.) characteristic, statistic (with regard to population), group
Antonyms: psychographic
Tips: Demographics are used in censuses and surveys to characterize groups of the human population. Demographics are hard, factual statistcs, unlike psychographics, which are behavioral statistics.
Usage Examples:
Our target demographic for this product is active females between the ages of 17 and 25. (characteristic, group) noun
The geographic segment is the Southern United States, and the demographic segment is farmers between the ages of 35 and 60. (statistic, characteristic) adjective
Current demographic trends seem to indicate that the baby boomers will create a huge financial burden on our economy when they begin collecting entitlements like Social Security and Medicare. (statistical) adjective
We are seeing major demographic changes as more people from around the world immigrate into the U.S. (statistical, characteristic) adjective
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