V2 Vocabulary Building Dictionary
Definition: 1. to prevent someone from doing something by doing it first, or by doing something else that would make it impossible or unnecessary for the other person to do what he intended; 2. to take the place of something less important
Synonyms: usurp, seize, occupy, stake claim, forestall, prevent, hinder, replace, substitute
Tips: The adjective preemptive refers to something designed to deter or prevent an anticipated situation. Preemptive is a term that's often used in business, especially marketing, when companies preempt another company's marketing efforts by "getting there first" or by putting out a piece of information that may be hurtful to the other company. Preempt is also used when TV stations preempt (replace) regular programming with something special or more important.
The retailer saturated the market with new stores in an effort to preempt its competitor from moving into the territory. (prevent, forestall)
In a preemptive strike against negative media attention, the actor’s publicist released a statement to the press. (preventative) adjective
The station preempted my favorite TV show with a speech from the President. (replaced, substituted)
The Federal Reserve will often raise interest rates in an attempt to preempt inflation. (forestall, prevent)
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