V2 Vocabulary Building Dictionary
Definition: 1. the quality of being consistent and uninterrupted throughout; 2. something that stays consistent throughout; 3. a detailed film script used to ensure consistency throughout
Synonyms: constancy, continuousness, succession, smoothness, flow, unity, consistency, cohesion
Antonyms: break, interruption, inconsistency
Tips: The word continuity is often used in marketing to denote consistency between broadcast and print advertising campaigns, as well as all other marketing efforts. Continuity ensures that all parts of a campaign, film, or other venture are unified and cohesive. Continuity is related to the word continue--continuity allows things to continue and be consistent, without interruption. The related adjective congruent means "consistent or compatible." If two things are congruent, they most likely have continuity.
The company was unhappy with its ad campaign because they felt that there was no continuity between the print and broadcast advertising; the two had very different styles. (flow, constancy)
Although I have officially resigned, Iím going to stay on until the new manager has been trained and feels comfortable in the position to ensure continuity of service. (continuousness, constancy)
I didn't like the movie because it seemed to jump from one scene to another without any continuity of the plot line. (continuousness, succession)
There is no continuity in my professor's lectures; he seems to jump from one subject to another without succession. (succession, smoothness, consistency)
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